After that I figured this whole online entrepreneur thing was my only option for now…
But if I didn’t learn how to put prospects in the pipeline without killing myself in the process I was destined to work harder and longer hours for less pay than when I was at my 9 to 5...
So I figured maybe it’s time to find someone who knows how to do this ‘ads’ stuff.
But my trust in so-called “experts” was at an all time low.
I was sick of being burned by fakes who’s only skill was moving money from other people's pockets to their own with no real exchange of value….
They’re so good at putting up this front that they’re richer, happier, and better than you...
How do we tell fact from fiction? Is there absolute truth? How do we find truth for ourselves?
In a world with countless voices claiming to have the right answer to any question, it can be challenging to separate truth from opinion.
So I started with what I already knew about ads...
We’re running these everyday for clients...can’t be that hard to GET clients from them, right?
Turns out marketing FOR local businesses is a lot different than marketing TO local businesses...
Burning through a couple grand with nothing to show for it made my blood boil...
So I started posting in every group I could find trying to decipher what was real and what wasn’t.
Frankly I was scared to test a whole lot because money was tight.
But we pushed forward with what little budget we had...
Testing things we ‘funnel hacked’
Spent the better part of an entire week doing the slides for a VSL that ends up flopping HARD.
I mean an extra $700 or so with no clients to show for it.
We did long ads, short ones, videos, lead magnets…
NADA.
It wasn’t for almost a year that we realized what the true cause of failure was…
We’d spent the bulk of our time on funnels no one visited…
Making lead magnets nobody wanted...
Writing emails that never got opened…
I’m embarrassed to say as someone who makes a living selling marketing services…that I didn’t realize what the real issue here was all along
But when we found our winning ads, everything started to make a lot more sense…